In my role as an Art Director and Designer for Fischer Music Club's "Make Music Meaningful" campaign, my objective was to craft media that exudes a timeless yet contemporary feel. I aimed to harken back to the essence of music, evoking sensations like the nostalgic crackle of vinyl, the tactile quality of an old ticket stub, and the vibrant scenes of a packed concert venue. Drawing inspiration from iconic vintage concert posters and fashion advertisements, I channeled their tactile aesthetics into each visual. Ultimately, my aim was to ignite conversations about the immeasurable yet deeply personal worth of music.

Creative strategy, Ai photography and graphic design by me, Leroy Basnight III.