As a Creative Strategist, the guiding principle in crafting DS & Druga's website was to unite ancient wisdom and modern innovation. This approach resulted in a graceful integration of traditional and contemporary visual elements. We harnessed a sumptuous, earthy color scheme, employed striking typography, and wove immersive storytelling into the design to evoke the enigmatic charm of the world's most captivating olfactory experiences. Our overarching vision aimed to forge a digital realm that seamlessly blended tactile textures and evocative imagery, guiding visitors on a sensory expedition that nurtures a profound connection with DS & Durga's distinct and beguiling fragrances.

Creative Strategy and Art Direction by me, Leroy Basnight III.